So, let’s say that your project is over. Your website is online. What results should you expect from here? Every project is different. Some aim for a smaller number of high paying customers, while others want the opposite. Let me walk you through what I do with websites, and what you should expect.
Search Engine Optimization
The first goal of your website is to get it above any other results for your business. We want your website — how we present your business — above reviews in the results. That way, the first thing customers know about you is exactly what you want them to know. From there we can focus on climbing the ranks above your competition.
Ranking well on Google is the long game here. It takes time and a little effort to build a reputation online — much like in person. But, when you put the time into it, the opportunity is there to attract hundreds of customers.
I should address here: I am honest in every aspect of my business. I do not use tricks or cheats to get my clients to the top of Google. If you are looking for tricks, my services are not a fit for your business.
User Experience Design
We work together to understand your audience and exactly what they want. With this, I can make with the most appealing visuals and writing for them. Using this information, I also generate the best path through your website for sales.
Though the web and your market may change rapidly, your customers often stay in the same demographic. This will keep your website effective and useful, instead of only pretty and shiny.
Utilizing these principles makes your website appeal to customers long after it launches. Whether you’re aiming for a high number of low paying customers, or something else: they will discover your website and find it appealing.